Episode 8: The Agile Solution

The X Factor: Agile

Agile sometimes is hard to explain to your executives. If you find yourself in that spot, use this presentation to lend a hand.

The Agile Marketing Method

By now you can clearly see the work ahead of you in becoming a contextual marketer—and the inevitability of having to do it. The transition from traditional to contextual marketing practices requires laying considerable groundwork, maintaining a relentless focus on the Contextual Model (and all it implies) amid changing consumer demands—all while managing hundreds of…