Episode 7: All Consumers Are Changed

The New Consumer isn’t B2B or B2C

Assuming a generation gap in consumer behavior isn’t the only broad misconception fooling businesses and marketers. Many also believe that B2C buyers are far more affected by the change media environment than B2B. But Salesforce research shows the opposite: 83% of B2B buyers, compared with 75% of B2C buyers, feel more informed than ever before…